Fáilte Ireland to start work on North Cork tourism plan

Fáilte Ireland are set to begin work early next year on a five-year plan for North Cork, which they believe will be “instrumental” in positioning the region as a tourist destination.

Fine Gael TD for Cork North West John Paul O’Shea asked the minister for tourism in the Dáil on Wednesday for an update on Fáilte Ireland’s plans to develop a destination and experience development plan specifically for north Cork.

Minister Peter Burke explained that Cork is represented by three regional tourism brands: Wild Atlantic Way, Ireland’s Ancient East, and Ireland’s Hidden Heartlands. The Wild Atlantic Way follows the West Cork Coastline from Kinsale. The Wild Atlantic Region encompasses the west and north of the County. Cork city and East Cork (east of the M8) are represented by Ireland’s Ancient East and the Ballyhoura local development area sits in Ireland’s Hidden Heartlands.

He told Mr O’Shea: “I am advised that Fáilte Ireland has established localised Destination Experience Development Plans (DEDPs) to activate these brands.

“The DEDPs are 5-year sustainable tourism development plans for a destination, which bring public and private sector organisations together to prioritise tourism development projects and maximise their chance for success.”

He said that Fáilte Ireland has committed to developing a Destination and Experience Development Plan (DEDP) for North Cork: “This initiative aims to enhance the region’s appeal to both domestic and international visitors, ensuring sustainable growth and development in our tourism sector.

“In early 2026, Fáilte Ireland will engage a consultant to conduct a robust analysis of the North Cork destination. This analysis will form the foundation of a five-year plan, developed in collaboration with key stakeholders, the tourism industry, and local communities.

“While Fáilte Ireland prepares for this significant project, they will continue to develop and refine itineraries that showcase the best of what North Cork has to offer. These itineraries will highlight the diverse experiences available to visitors, from cultural and historical sites to outdoor adventures and local culinary delights.

“Fáilte Ireland believe this plan will be instrumental in positioning North Cork as a tourism destination, and look forward to working closely with community and industry stakeholders to make this vision a reality.”