Drift champion James’s fourth title puts Cork ‘on the map’

A Cork native who achieved an unprecedented fourth championship title at the Pro Formula Drift LA Finale at the weekend has put Cork on “the global map”.

James Deane’s victory at the final round of the 2024 season, at Irwindale Speedway, Los Angeles, marks an unprecedented achievement in drifting.

The Castletownroche native partnered with local tourism destination brand Pure Cork to also promote his home country.

Seamus Heaney, head of Visit Cork, which manages the Pure Cork brand, commended Mr Deane on his historic win, describing him as a “sensation in the world of motorsports”.

“His achievements are not only historic for the sport, but are also putting Cork on the global map. His fourth title elevates Cork’s profile in an entirely new way.

“Cork is becoming the nucleus of motorsports, with many talented drivers emerging from the county.

“James’s connection with Ford, as one of their pro drivers, is another fantastic link to Cork.

“We are immensely proud of his accomplishments and grateful that he is using his platform to promote his home county to an international audience,” Mr Heaney added.

As part of his partnership with Pure Cork, James Deane displayed the Pure Cork logo on his Ford Mustang RTR, providing significant exposure, with millions of motorsports fans worldwide seeing the Pure Cork brand during the official race broadcasts.

The driver also shared a selection of curated gifts from Cork with his team.

Speaking after the finale, Mr Deane paid tribute to the “incredible support” of his team and partners.

“It’s amazing representing Cork, Pure Cork, and having so many people at home — my family, my friends, so many — supporting me. Perfect end to a dream season. I’m so, so happy.”