Cork's Titanic Trail working to build Nordic tourism

THE Titanic Trail walking tour, which has been operating in Cork for more than a quarter of a century, recently attended Tourism Ireland’s B2B workshop in Copenhagen, hoping to attract tourism business from the Nordic countries.

Twenty-five tourism companies from Ireland — including The Titanic Trail — took part in the workshop, meeting and doing business with the Nordic travel professionals, to inspire them to extend their Ireland offering or to include Ireland in their programmes for 2024 and beyond.

“We were delighted that so many key Nordic travel professionals came to meet with our Irish partners in Copenhagen, to find out more about our superb tourism offering,” said Tourism Ireland’s manager for the Nordic Region, Emer Mac Diarmada.

“Our aim is to connect our partners from Ireland with the influential Nordic tour operators and travel agents who bring valuable tourists to Ireland.”

Operating since 1998, The Titanic Trail was established by Cork historian Dr Michael Martin.

His idea was to create a daily guided walking tour that explored the heritage of Cobh and Cork Harbour — the Titanic’s last port of call.

According to Tourism Ireland, the workshop in Copenhagen provided a “valuable opportunity” for Tourism Ireland and its partners “to remind the Nordic travel professionals all about the many great things to see and do around Ireland — including our great food and drink offering, fantastic accommodation options, attractions, and outdoor experiences”.

Tourism Ireland is responsible for marketing the island of Ireland overseas as a leading holiday destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998.