Tourism initiative sees Cork showcased to Belgian and Dutch tour operators

REPRESENTATIVES of six Belgian and Dutch tour operators have been exploring Cork city and county in recent days as guests of Tourism Ireland and Fáilte Ireland.

The aim of the visit is to familiarise the travel professionals with Cork, so that when they return home, they will be better informed about Cork and Ireland, when advising their clients about planning and booking their holidays here.

Tourism Ireland is continuing its ‘twinning’ initiative this year, which involves each overseas market ‘twinning’ with a specific region or area on the island of Ireland – placing a special focus on the area. The Netherlands is twinned with Cork.

Karen van der Horst, Tourism Ireland’s Manager for Northern Europe, said: “There really is no substitute for being able to come here and experience what Ireland has to offer at first-hand. Our aim is that when they return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for Cork, Ireland in 2024 and beyond."

The group’s action-packed itinerary includes places like Bantry, Mizen Head Visitor Centre kayaking on Lough Hyne, and an Irish farm experience with West Cork Farm Tours in Rosscarbery.

The group also visited Cobh Heritage Centre, Spike Island, Cork City Gaol, Nano Nagle Place and Rebel City Distillery.