Growing up, I loved art and completed a fine arts degree at Galway University, in 2011. Galway is such a great city for embracing the arts, so I continued to live there, creating ceramic prices and taking part in local exhibitions. After a couple of years of travelling, my grá for Cork pulled me back and I started my Hdip in PR and marketing in CIT, before completing a level 6 in digital marketing in the College of Commerce. It was great to get an insight into these areas of business, but event management was the area I most enjoyed.
When I was finished college, the opportunity came up with the Franciscan Well bar, when they were looking for a tour guide, as well as someone to support their social media platforms. I jumped at the opportunity and I’m so glad that I did.
I’ve been working with the Franciscan Well bar now for three years, as their marketing manager, and still find it one of the most rewarding industries I’ve ever worked in. There is a real sense of community within the craft beer scene in Ireland and it’s one I am very proud to be involved in.
Over the years, I’ve run key events, such as our Cask Ales & Strange Brew Fest, where we celebrate cask-conditioned ales from a variety of Irish brewers and also showcase their growing experimentation and their ability to challenge the norms of brewing (January 30 to to February 1); our Easter Beer Fest, October Beer Fest, and I have been given the platform to run Ireland’s only FemAle Fest, a festival where I get to highlight and celebrate the women involved in brewing and distilling in Ireland.
When I’m not in work, I love to hike: I recently just finished the Camino, the French Way, and I’m planning on walking Machu Picchu in September of this year.
The festival celebrates cask-conditioned ales from a variety of Irish brewers and also showcases their ability to challenge the norms of brewing, by hosting a range of special brews, using curious and interesting ingredients.
Lough Gill, Dot Brew, West Cork Brewery, and 9 White Dear are just some of the breweries at the festival, with over 20 cask engines rotating a range of brews. All breweries attending will also compete in the Beoir Cask Competition, which will be judged by the National Beer Enthusiasts’ Club on Saturday, February 1.
Because of the collaboration between Franciscan Well & Jameson, in creating Caskmates, there will be a whiskey-and-beer pairing session on Saturday, February 1, at 4pm.
There will also be wood-fired pizzas from Pompeii, cocktails from the MONK bar, and live entertainment.
Admission is free and doors open at 5pm on Thursday, January 30, and 1pm on Friday, January 31, and Saturday, February 1.