Cork software company Newsweaver, which provides employee communications solutions to global corporations, has rebranded as Poppulo.
The new name, which is the Latin word for people, is part of a rebrand of the Cork originated company that has had huge success in connecting tens of millions of workers from its own relatively small workforce.
The company has revealed new software following the rebrand which it says will “transform the growing employee communications industry” Poppulo has a portfolio of global brands that includes Nestlé, Aon, Experian, Rolls-Royce, Johnson Controls and Novartis, among 900 companies in over 100 countries from its base at the Cork Airport Business Park. The company also has offices in Boston and London.
Founded by Andrew O’Shaughnessy in Bandon 21 years ago, the company employs over 150 on both sides of the Atlantic. Its software is designed exclusively in Cork and covers solutions for email, events, analytics, campaigns, surveys, data, security and customer support.
Mr O'Shaughnessy says communciation in companies is a large contributor to success and the company “It is a very exciting time for the Irish tech industry, and we’re very proud to be part of that. Tens of millions of employees worldwide receive communications created with Poppulo software every week: all developed by a relatively small indigenous Irish company,” he said.
“We’ve changed our name to Poppulo - which comes from the Latin for people - because people are at the heart of everything we do. And we believe that an engaged workforce aligned behind a common purpose can transform the performance of an organisation.
“There are direct links between employee engagement and company success, and it’s no coincidence that the most successful companies in the world tend to have very sophisticated employee communications functions. Poppulo was created to take employee communications to a higher level and place it the heart of organisations where it belongs,” he added.
Poppulo has created 60 new jobs since December 2015.