89% of Irish people feel they are just 'going through the motions' in life, research shows

Eva Osborne

89% of Irish people feel they are just “going through the motions” of their day-to-day life, according to new data from Jailbird Communications.

A survey of 500 people across the State also revealed that 46 per cent rarely engage in spontaneous activity, while almost 80 per cent of people crave more fun in their lives.

For those who do engage in spontaneity, the most popular activities include last-minute trips (59 per cent), impulse shopping (49 per cent) or trying new restaurants on a whim (43 per cent).

One-third (34 per cent) of those surveyed mentioned picking up a new hobby as the spontaneous activity they would partake in.

Social media 'brain rot'

The survey revealed compelling insights regarding the nation's digital consumption habits and how these patterns may contribute to the overwhelming boredom and monotony experienced by the public.

While 76 per cent of people prefer to consume short-form content (reels, soundbites, snippets), 75 per cent also admit that this particular type of content impacts their attention span and ability to focus, which could also be referred to as “brain rot”.

This rings true particularly when it comes to consuming more traditional or ‘old-school’ content, such as simply watching a movie or reading a book, as 63 per cent of people admit they struggle to concentrate on this type of content now compared to just five years ago.

Commenting on the findings, managing director at Jailbird Communications, Julie Blakeney, said: “In an age of mass online consumption, we as consumers have become used to instant gratification.

"The survey results indicate that this constant ‘on-demand access’ may be robbing us of the joy of spontaneity, leaving little to no room for unexpected adventures or unplanned moments.

"The results also suggest that this constant bombardment of information has shortened our attention spans. So, instead of delving into the unknown, people are glued to screens, searching for the next quick fix.

"Interestingly, the data does show that consumers seek more stimulating and enriching ‘real life’ experiences. This is an important insight for brands and something we highlight to all clients when developing creative campaigns."

Blakeney said it is critical to acknowledge the positive impact social media can have in our day-to-day lives, both personally and professionally, but added that boundaries are necessary.

"It consistently offers new ways to create, connect, and collaborate. However, it’s crucial to set boundaries and balance online and offline activity to ensure we don't lose sight of the simple things that make life meaningful. ”