AIB highlights gender pension gap with 'female serve'

Michael Bolton

AIB highlighted the Gender Pension Gap in Ireland by serving female customers 35 per cent less coffee than male customers.

The ‘Female Serve’ was used to highlight research that shows women receive 35 per cent less of a pension than men when they retire.

In Ireland, the Gender Pension Gap is 35%. Why end up with less by accepting The Female Serve? ☕️
Build your financial future so you can keep doing what matters.
👉 Book a chat with an AIB financial advisor at https://t.co/QNbRxJxMjG #ad pic.twitter.com/Wy2115jYi8

— AIB (@AIBIreland) October 1, 2023

"The ‘Female Serve’ campaign is designed to highlight that the Gender Pension Gap is a serious issue for women in Ireland, impacting their long-term financial security", AIB's managing director of capital markets Cathy Bryce said.

"There is a role for everyone in addressing the issue, including policymakers, employers, financial advisors, men as well as women."

This comes as women in Ireland now have an employment rate of 70.5 per cent, its highest level since 1998, and woman across all age groups have higher levels of third level education than their male counterparts.

AIB said the issue of the pension pay gap is also down to life expectancy, with the latest research showing that women live an average of 84 years, compared to 81 years for men.