Kate Moss in the first campaign from Vivienne Westwood’s charity since the designer’s death

By Lara Owen, PA

The Vivienne Foundation has launched its first campaign since the death of designer Vivienne Westwood in 2022, featuring Kate Moss, Irish band Fontaines D.C. and a line-up of figures from across fashion, music and art.

The campaign is photographed by British fashion photographer Nick Knight, who is famed for legendary magazine covers such as Vogue’s May 2003 issue, which transformed Kate Moss into David Bowie.

This marks the debut project from The Vivienne Foundation – a not-for-profit established by Westwood’s family in 2019 which formally launched in 2023.

Its purpose is to continue Westwood’s legacy and long-standing commitment to activism, creativity and human rights.

The organisation is structured around four “pillars of change”: Halt Climate Change, Stop War, Defend Human Rights and Protest Capitalism. Through these pillars, the foundation says it aims to partner with charities, NGOs and grassroots movements to promote education, awareness and real-world action.

The new campaign introduces a capsule of four limited-edition t-shirts, each featuring an archival Westwood print that represents one of the foundation’s causes.

The designs include some of Westwood’s most recognisable and explicit graphics – among them ‘Teddy Bear’, ‘Cowboys’ and ‘The Tits’ – motifs that have appeared in her work at various points since the Seventies.

The campaign’s limited-run t-shirts are priced at £150 each, with proceeds going toward the foundation’s charitable work.

The imagery shot by Knight features Westwood’s granddaughter Cora Corré, who co-founded the foundation wearing the shirts.

The photographs echo the casual and nonchalant energy long associated with Westwood’s fashion campaigns.

Knight and Westwood collaborated frequently during her lifetime, with their partnership producing some of the designer’s most memorable images.

The campaign is anchored by one of Westwood’s best-known quotes:

“STOP Climate Change. This is a fight for the very existence of the human race. And that of the planet. The most important weapon we have is public opinion. Become a freedom fighter.”

This statement reflects the central themes of her career: activism through art and fashion as a form of resistance.

Westwood often used her collections and cult prominence to highlight social and political causes, including climate justice, anti-consumerism and civil rights.

Corré, who appears in the campaign alongside Moss, said in a statement that the foundation seeks to “continue the work my grandmother started – to use creativity as a force for change”.

Knight said the collaboration aimed to “capture the strength, humour and conviction that defined Vivienne’s world view,” describing the campaign as “a continuation of her belief that fashion can influence ideas as well as aesthetics”.

Westwood, who died in December 2022 at the age of 81, was one of the most influential figures in modern British fashion.

Rising to prominence in the Seventies with her then-partner Malcolm McLaren, she helped shape the look and spirit of punk through their King’s Road boutique, SEX.

Her early designs – ripped t-shirts, latex corsets and political slogans – challenged conventions and inspired an entire generation of designers and musicians.

Over the following decades, Westwood became known not only for her distinctive tailoring and historical references but also for her outspoken political views.

She was an early advocate for environmental awareness in the fashion industry, long before sustainability became mainstream, and consistently used her platform to campaign on issues such as climate change, overconsumption and human rights.

The launch of The Vivienne Foundation ensures that activism remains central to her legacy.

By bringing together artists, campaigners and supporters across disciplines, the Foundation aims to translate Westwood’s lifelong philosophy – that fashion and protest can coexist  – into action.

While the designer’s passing marked the end of an era, the Foundation’s first campaign suggests that her message of creative resistance continues to resonate, seeking to keep alive Westwood’s enduring call to “act, not observe”.