‘Float to Live’: Port of Cork and RNLI launch new water safety campaign

‘FLOAT to Live’ is the core message of a new water safety campaign launched by Port of Cork Company (PoCC) and the RNLI.

The simple-but-effective technique involves tilting your head back with ears submerged, maintaining control of your breathing, and using your hands to stay afloat. If possible, people are advised to call for help or swim to safety.

The new campaign from PoCC and the RNLI also features other water safety tips and promotional materials posted within the Ringaskiddy ferry terminal building which 116,000 ferry passengers passed through in 2023 on route to and from Ireland.

“Ensuring the safety of all individuals navigating our waters is paramount,” said chief commercial officer at PoCC, Conor Mowlds.

“Our partnership with the RNLI underscores our commitment to this mission, as we strive to create a safer maritime environment for everyone.

“We are delighted to help amplify this message by sharing life-saving water safety tips to the 100,000 plus passengers who pass through our ferry terminal annually.”

The new campaign comes as the RNLI commemorates its 200th anniversary, marking two centuries of dedicated service to maritime safety. Founded on the principles of safeguarding lives at sea, the RNLI has been a steadfast presence in Irish waters, supported by the unwavering dedication of volunteer crews and public generosity.

This year, as part of its RNLI200 initiative, the organisation seeks to commemorate its rich heritage, celebrate its achievements, and inspire future generations to prioritise water safety.

“The partnership between the Port of Cork and the RNLI’s water safety team is invaluable,” said RNLI regional water safety lead, Linda-Gene Byrne.

“It provides a crucial platform to share vital water safety messages, ensuring that every traveller passing through the ferry terminal has access to essential knowledge that could save lives if they find themselves in an emergency situation in Ireland or abroad.”