Tesco Ireland has printed a message of support to those suffering from domestic abuse on its receipts as part of Safe Ireland’s Safe Home Safe Communities campaign bringing voice and visibility to this issue.
Each receipt is printed with Safe Ireland’s website and freephone helpline as a means of reaching out to those suffering in silence.
Safe Ireland is encouraging more businesses, retailers and communities to get involved and urge people to contact services and to come forward and for bystanders to get more involved in supporting family and friends they are concerned about.
Other businesses such as Boots Ireland and Total Health Pharmacy are involved in providing health services and Airbnb has provided accommodations as part of the campaign.
Programme and Communications Manager at Safe Ireland, Caitríona Gleeson, told The Echo that business, volunteers and communities are being encouraged to become more aware and more involved in responding to domestic violence.
“The Tesco initiative is an example of Tesco using a medium to raise awareness at a point of contact of sales for their customers which is great,” she said.
She said that Covid-19 caused increased and intensified domestic abuse with the lockdown “adding layers of pressure” to home situations making it more difficult for people to reach out for help.
“Covid-19 forced people to be home more and with that came layers of pressure and where there was already domestic abuse, that would have been increased and intensified.
“We know that it made it more difficult for victims to reach out and so there were a lot of campaigns to raise awareness and encourage people to contact services and to come forward and for bystanders to get more involved in supporting family and friends they were concerned about,” she said.
She said that the Women in Harmony production where 39 musical artists came together to reproduce Dreams by The Cranberries as a fundraiser for Safe Ireland is another example of using the arts to communicate awareness around domestic abuse.
Safe Ireland is the national service hub for 39 domestic violence services in Ireland with a number of them in Cork including the Cuanlee Refuge in the city centre, The Good Shepherd on Dyke Parade, Mná Feasa in Gurranabraher, Yana North Cork Domestic Violence Project in Mallow, and West Cork Women Against Violence in Bantry.
Ms Gleeson said that initiatives such as the Safe Home Safe Communities campaign will help signpost people to the services and specialist frontline domestic violence services in their communities.
Speaking about the initiative, CEO of Tesco Ireland Kari Daniels told The Echo that Tesco are pleased to be able to assist Safe Ireland in raising awareness of the support they provide for victims of domestic violence.
“We hope that by printing this information on our till receipts it will find its way into the hands of those who need it,” she said.