Cork's Ballymaloe Foods expanding brand into Australia in deal with supermarket giant

Cork's Ballymaloe Foods expanding brand into Australia in deal with supermarket giant
Mother and daughter Maxine and Yasmin Hyde with baby Clara. Pic: Clare Keogh

Ballymaloe Foods is set to expand their brand into Australia later this month.

The Cork business have signed a deal with retail giants Coles to supply Ballymaloe Relish to 120 of their stores from May 25.

Coles has over 100,000 employees across 800 stores in Australia.

Marketing Manager of Ballymaloe Foods, Gary Hanrahan said: “We are very excited to be supplying Coles in Australia. We hope we can bring a taste of home to the thousands of Irish people living in Australia.

“This unprecedented time has led us to take a step back and appreciate the things around us, like family, friends, nature and good food. Now is the time to cherish those food moments. From sausages to succulent chicken breasts, through to veggie burgers, Ballymaloe Relish is the perfect accompaniment to any BBQ,” he added.

Ballymaloe Foods, which was established by Yasmin Hyde 30 years ago and is now run by her daughter Maxine, recorded sales of €6 million last year, with relish sales up 10% in the first three months of 2020 in comparison to the same period in 2019.

Meanwhile, sales of Ballymaloe pasta sauces doubled in March and April this year.

The company, based in Little Island, has 33 staff and 14 products and already exports into Germany, the Netherlands, and the US.

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