UCC Demons unveil new title sponsor ahead of the defence of their SuperLeague title

Men’s Super League champions UCC Demons will play under the PV Gen banner next season following a media gathering at the Mardyke Arena.

Demons have been at the top of their game over the last couple of seasons with cup and league titles under their belt.

The Mardyke Arena CEO Christine Moloney welcomed the various guests and spoke of the great partnership that has been struck with Blue Demons for over 20 years.

“The Mardyke Arena UCC is proud to continue its partnership with UCC Blue Demons, establishing the Arena as the home of basketball on Mardyke Walk.

“This long-standing collaboration reflects a shared commitment to supporting community sport in Cork city, providing inclusive access, and nurturing local talent.

“Together, we are delivering on UCC’s goals for community impact, engagement, and the promotion of healthy, active lifestyles,” Christine Moloney said.

PV Gen are getting involved in Irish basketball on a higher scale this season and managing director Laura McCardle is keenly looking forward to the partnership.

“From the minute I got to know Joe Garvin in business and on a personal level he really educated on the sport of basketball as where I live in Monaghan it is all about GAA,” Laura said.

When the CEO looked into the history of Blue Demons she was amazed at the contribution they have made to Irish basketball over the last 60 years.

“I was pleasantly surprised on how Blue Demons have conducted their business and to have a partnership with UCC shows the respect they are held in on Leeside,” added McCardle.

The present coach of UCC Demons is Danny O’Mahony, who works for PV Gen.

“We had a job available and when we saw what Danny could bring to the table we offered him the role and it goes without saying that he is an integral link between the club and ourselves which is crucial for the partnership to work.” 

Fellow director and co-founder Joe Garvin who has already directed some local sponsorship for the Cork County basketball board spoke of what he hopes will happen in the coming years.

“The playing side is great but presently we have a number of members working for the company in different roles and I think that’s important that we build on this because there is life after basketball,” said Joe Garvin.

Garvin recalled the eighties when basketball was at its greatest popularity.

“I am taking a line from the club chairman Michael O’Leary when Britvic came on board in the early eighties there was little options as we were in a deep recession and it was either go on the dole or emigrate.

“What I really want to achieve is tying into the community and for our company to offer apprentiships to the younger members of the club as the sporting side will take care of itself,” added Joe.

It was also announced that Demons will have three new professionals next season with former Americans Elijah Tillman playing in Bahrain and Patrick Robinson signing to play in the BBL.

Tala Fam and James Beckom return and David Lehane and James Hannigan will co-captain the team with Danny O’Mahony staying on as head coach.