Clean Coasts summer campaign urges Cork beachgoers to 'think before you flush' 

This summer will see the continuation of the Think Before You Flush campaign, a collaboration between Cork County Council and the Blue Flag programme, with the combined goal of educating beachgoers around what should and should not be flushed down public toilets.

The campaign, operated by Clean Coasts in partnership with Uisce Éireann, emphasises the importance of appropriate flushing behaviour and disposal of items — including wipes and other sanitary products — even if they are labelled as flushable.

The main message behind the campaign states that only the 3 Ps — pee, poo, and paper — should be flushed down the toilet, and everything else should go in the bin.

When items such as wipes and sanitary products are flushed, they can result in serious blockages to waste water systems, causing sewage overflows that can pollute our rivers, lakes, beaches and coastlines.

Under this collaborative effort, participating authorities will display Think Before You Flush signage on Blue Flag Beaches and marinas, offering clear instructions on appropriate flushing behaviour.

Collaboration

The coastal communities manager at Clean Coasts, Bronagh Moore, said: “It’s fantastic to see Cork County Council supporting the Think Before You Flush campaign.

“This collaboration between councils and environmental programmes is crucial in safeguarding our Blue Flag beaches and marinas.

“Their efforts and ongoing commitment to protecting our coastlines and freshwater bodies will help ensure vibrant ecosystems for future generations to enjoy.”

Mary Hussey, of Uisce Éireann, said: “The success of this campaign hinges on the participation and support of Cork’s stakeholders — including the public, beachgoers, residents, and tourists alike.

“The hard work and positivity of everyone involved is inspiring to see.”

Learn more about the Think Before You Flush campaign at https://thinkbeforeyouflush.org.