City council put emphasis on delivering services over re-branding

City council put emphasis on delivering services over re-branding
Picture: Denis Minihane.

CORK City Council has said it is not its priority to change the branding on signage in former county areas that have been subsumed into the city.

Rochestown, Douglas, Grange, Cork Airport, Ballincollig, Blarney and Glanmire all became part of the city last week under the first boundary expansion of City Hall’s jurisdiction since 1965.

The transfer of land included three libraries, seven public parks, nine cemeteries and 550km of roads containing hundreds of signs featuring the Cork County Council coat of arms.

City council chief executive Ann Doherty said the branding will be changed as appropriate and over time, but council staff are putting more emphasis on delivering essential services.

“We will work over the next few weeks and months. Our priority is not about changing brand, the priority is about providing services to citizens,” Ms Doherty told The Echo.

“Yes, we will change brand as signs need to be replaced and some may need to be replaced in the nearer term to ensure people know where to go and they don’t get confused, but our priority is to ensure that there is service and we are not worrying too much about the re-brand, but citizens and customers are our first thought,” Ms Doherty added.

The city council’s director of transition services, David Joyce, said that the local authority has undertaken rigorous restructuring in order to be able to interact with citizens better.

“We are reorganising the local authority to be customer focused.

“As part of the new community, culture, and placemaking directorate, we are putting together a dedicated customer service unit which will involve a unit of highly trained staff who will act as the front face to the city council,” Mr Joyce said.

“The whole idea is to orientate us toward the customers, to make sure that when a citizen rings, the phone is answered and you get through to a competent person.

“If it’s a simple information request, you will get the information there and then. If you have a service request, such as a pothole, we’ve put in a customer relationship management information system behind the customer service unit.

“Service requests will be logged and you will be given a unique number.

“If you want to ring us back in a week, you can quote us that number and we’ll have all the information on file to give an update.

“The service directorates who carry out the service will update the info continuously.

“We believe it will revolutionise how we deal with customers,” Mr Joyce added.

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