BabyBoo was born about five years ago as well, I’ve always wanted to grow my own brand having worked for years with lots of other digital brands. It seemed like a natural fit to do it with Michelle (co-founder of Babyboo.ie); we are very different and have different strengths and we know each other pretty well at this point, having been friends over 20 years, so it works really well for both of us.
The idea for BabyBoo started with the bandana bibs. I heard someone call them a cult classic recently, not sure if they can reach cult status in less than five years, but we think they’re pretty good. Our kids all have sensitive skin and we couldn’t find a bib that would tackle the drool but look nice and not aggravate skin so the idea for the DribbleBoo came about. It’s now made with organic cotton and has three layers; the middle layer is fleece so nothing soaks through to clothing and it really does kill that teething rash lots of kids with eczema etc battle.
We now do sleeping bags, sleepsuits, blankets, feeding bibs, and lots more.
If it were right now I’d bring Michelle (we really don’t get sick of each other) but I can’t wait until Ruby is a bit older to do lots of adventures and travelling with her.
Oh, and Line of Duty, obviously!
This month marks the official opening of Cork-based children’s clothing brand BabyBoo.ie’s first pop-up shop.
Their first physical store will open in Kildare Village on April 30 for just seven days.
A range of pretty but practical best-selling items from the award-winning brand will be available at Kildare Village for one week only.
While some items are already stocked in shops around the country, until now the complete BabyBoo.ie collection had only been available online.
Throughout the Kildare Village pop-up, BabyBoo.ie’s advisors will be on hand to personally help customers choose the right items for their little ones.
BabyBoo.ie is a purse-friendly clothing brand that keeps babies, toddlers, and children looking stylish while also being kind to their skin. Items are made of top-quality, sustainable, organic cotton fabric. The range is easy-to-use, durable, and versatile.
Their best-sellers include 100% organic cotton blankets and pyjamas, SnuggleBoo sleeping bags, and the cult classic DribbleBoo bibs.
For more see BabyBoo.ie or follow them on Instagram: BabyBoo.ie, or Facebook: BabyBoo.ie.