Rearden's chosen as elite bar as part of Guinness celebrations

REARDEN’S has been chosen as one of the elite bars in Ireland by Guinness, who have created miniature versions of these six most iconic Irish pubs as a “cake pub” as part of the 50th anniversary celebrations of the Vintners’ Federation of Ireland (VFI).

In order to mark 50 years of the VFI they teamed up with Guinness to celebrate a special anniversary and Rearden’s is the only bar from Cork to feature in the celebrations.

The other featured pubs include The Porter House in Mayo, Treacy’s in Laois, The Cloch Ban in Wexford, Mother Mac’s in Limerick, and The Glyde Inn in Louth.

Margaret Kenneally owner of Rearden’s was thrilled to see her bar chosen as one of the best known and iconic bars in Ireland.

“John Rearden first opened his door in 1835 and Rearden’s has been thriving as a famous landmark public house in Cork ever since.

“As my late father Edmund Kenneally said to me many times in the past, we are just passing through this great venue, and, as the current custodian, it is my duty to continue to develop and enhance this great venue in Cork.

“We are very proud to be a part of this very special anniversary and will be raising a pint to the VFI and Guinness.”

The celebratory campaign is just the latest chapter in a long history of collaboration between the VFI and Guinness.

Their shared mission is to “celebrate the place everyone celebrates”, as recently seen with the launch of Guinness Live & Rising which showcases the unique creativity, culture, and craic that can only be found in an Irish pub. Now that’s a recipe for success.

VFI President John Clendennen commented: “What a great surprise from the team at Guinness. We are delighted to see such great VFI pubs feature in the advertisements.

“For 50 years we have worked on behalf of our members across Ireland to promote and protect their interests and to keep our beloved Irish pubs thriving and vibrant through good times and bad.

“The big 50 is a huge landmark for us so we’re thrilled to be celebrated in this way.”

Diageo On Trade Commercial Director Ross Bissett commented: “We are delighted to mark this special anniversary.

“We’re looking forward to making some well-deserved noise for the VFI with this unique nationwide campaign.

“ Guinness and VFI share so much in common, in particular our love of the great Irish pub.

“With the benefit of our 264 years of experience, we can safely say to our younger friend, your best years are ahead of you.”