THE latest grocery market share figures from Kantar Worldpanel in Ireland, published for the 12 weeks ending September 10, reveal that SuperValu has managed to retain its position as the largest supermarket in Ireland – growing sales by 0.9% year on year – despite another strong performance from Tesco.
David Berry, director at Kantar Worldpanel, comments: “SuperValu remains the largest grocer with a market share of 22.1%, although strong sales growth from Tesco – its highest since April 2012 – has helped narrow SuperValu’s lead to just 0.1 percentage point.
“Tesco saw sales grow by an impressive 4.3% during the past 12 weeks, compared to the same time last year.
“Although prices have fallen overall at the grocer, this has been countered by an increase in spending – the average shopper spent €15 more with Tesco than during the same period last year. As it celebrates its fifth consecutive period of growth, Tesco’s fortunes certainly seem to have shifted.”
Deflation eased slightly compared to last month to stand at 0.4%, although falling prices weren’t enough to stymie overall grocery market growth: up 2.3% year on year. David Berry remarks: “s Irish families head back to school, we’ve seen strong performance from a number of lunchbox staples. Sales of cooked meats and bread increased by 3.7% and 3.6% respectively, while crisps posted a particularly strong sales increase – up 12.1%.”
In third place, Dunnes Stores has held its share of the market steady at 21.6% year on year. David Berry continues: “Performance has been mixed for Dunnes during the latest quarter.
“Although spending per trip has increased by 5%, the percentage of the population visiting the store actually dropped by 5% during the same period. The challenge now will be attracting those lost shoppers back to the supermarket – a vital step if Dunnes is to improve its market share ranking.”
Meanwhile Aldi and Lidl both increased sales year on year – up by 3.3% and 2.4% respectively. Lidl held its market share steady at 11.8%, while Aldi grew market share by 0.1 percentage point to stand at 11.6%.
Grocery market inflation stands at -0.4% for the 12 week period ending 10 September 2017, up slightly from the -0.5% seen last month.
This figure is based on over 30,000 identical products compared year-on-year in the proportions purchased by Irish shoppers and therefore represents the most authoritative figure currently available.
It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate if they trade down or seek out more offers.
Kantar Worldpanel Ireland monitors the household grocery purchasing habits of 5,000 demographically representative households in the Republic of Ireland. All data discussed in the above announcement is based on the value of items being bought by these consumers.
Retailer growth figures reported by Kantar Worldpanel Ireland relate to overall take home sales, and so include the impact of store openings or closures. Like-for-like sales change is not measured or reported. Calculating like-for-like sales requires a detailed knowledge of store openings and extensions which is information held accurately only by individual retailers.
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