Commuters in Dublin to be rewarded for 'sound' behaviour with a badge
Eva Osborne
Commuters in Dublin are to be rewarded for their "sound" behaviour with a badge to wear proudly.
"I'm Sound" badges are set to be handed out to cyclists, pedestrians, and drivers who look out for others and prioritise safety.
"Soundness Detectors" will be on patrol this summer, ready to reward people for their positive behaviour.
The Dublin City Council campaign will also include social media videos featuring characters like the Lane Hog, the Dangerous Dasher. and the Light Breaker.
Activations of the initiative are taking place around the city on Wednesday morning.
Lord Mayor of Dublin, Councillor Ray McAdam, said: "As a city, we’re working to make travel safer, cleaner, and more connected — not just through infrastructure, but through how we treat one another.
"‘Be Sound This Summer’ is about recognising and celebrating those small, everyday actions that make our streets safer and more respectful for everyone.
"By adding a bit of fun and positivity to the message, we’re encouraging all road users to look out for each other. Whatever way you travel, being sound goes a long way.”
