Applegreen to launch first Taco Bell in Ireland

Michael Bolton

Applegreen has confirmed plans to open Ireland’s first Taco Bell Mexican-inspired restaurant following a new partnership agreement with the US-based company.

It will open this summer and plans to open Taco Bell outlets at a number of its Irish locations over the next five years.

Taco Bell, which is based in Irvine, California, has over 8,700 restaurants worldwide

Applegreen has also recently introduced Taco Bell restaurants at several of its Welcome Break motorway service areas in the UK.

The move to bring Taco Bell to Ireland is part of Applegreen’s €1 billion expansion programme over the next five years.

The company plans to grow its business in Ireland, the UK and the United States, as it redevelops existing sites and adds new locations in each of its three markets.

“We are really excited to announce this partnership to launch the iconic Taco Bell brand in Ireland,” said Seamus Stapleton, Managing Director of Applegreen’s Republic of Ireland business.

“This partnership underscores our commitment to bringing world-class roadside hospitality to our customers, offering them greater choice and quality while they travel. We are constantly investing in our locations, and I’m sure Irish consumers will be very excited at the arrival of Taco Bell.”

Applegreen opened its first service station in Ballyfermot in Dublin in 1992 and now operates almost 200 locations in the Irish market.