Dubai chocolate trend to hit Irish supermarkets as Lindt launches €12.50 bar

The Dubai chocolate trend that has filled up TikTok feeds and taken the online world by storm will now reach the main Irish supermarkets.

Swiss chocolatier Lindt has launched its own version of Dubai chocolate that will be available in Dunnes Stores, Tesco and other Irish retailers from Friday.

The first recipe for Dubai chocolate, combining pistachio nuts, kadayif and milk chocolate, was created in 2021 by Sarah Hamouda of FIX Dessert Chocolatier and but gained worldwide fame in 2023 after a viral TikTok clip.

@mariavehera257 @fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own Busicoff," and "Crazy Over Caramel." Order on Instagram Chatfood or Deliveroo and let me know what’s your FIX? Instagram : fixdessertchocolatier #asmr #foodsounds #dubai #dubaidessert ♬ оригинальный звук - mariavehera257

The clip, posted in December 2023, has amassed more than 120 million views and fuelled a worldwide craze for pistachio chocolate.

The craze has even triggered a global pistachio supply crunch, according to the Financial Times, exacerbating a worldwide shortage of the green nut and sending its prices soaring.

And the chocolate does not come cheap. Lindt’s Dubai offering retails at €12.50 for 145g in Ireland, more than double its other bars.

Stefan Bruderer, master chocolatier at Lindt & Sprüngli said: "We’re always tapped into consumer trends and after we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and create our own recipe/version."