Five incredible Irish make-up brands celebrities love

By Katie Wright, PA Fashion and Beauty Editor

With glam squads regularly getting them camera-ready, celebrities are really in the know when it comes to make-up.

So when a famous face recommends a new favourite foundation or the lipgloss they can’t live without, you know it’s going to be good.

Recently, a wave of Irish beauty brands have got the celeb stamp of approval from TV presenters and social media stars sharing their make-up must-haves.

Here are five of the best Irish make-up brands and the products their famous fans love…

1. Sculpted by Aimee

Dublin-born TV presenter Laura Whitmore recently shared a ‘get ready with me’ video on Instagram, running through a bronzed holiday beauty look with a bright red lip.

“Little trick, this is from an Irish brand, Sculpted by Aimee, in nude,” Whitmore said while applying a skin-toned liner to her lower waterline – a technique make-up artists love for making eyes appear bigger and brighter.

She added in the caption: “There’s also a brown smudge liner on other end of stick if you want to go smokey on the eye.”

Founded by make-up artist Aimee Connolly (also a Dublin native), Sculpted by Aimee is all about glow-giving, easy-to-use products, such as the best-selling Tint and Glow tinted moisturiser and Cream Luxe blush.

Try this product: Sculpted by Aimee Brighten & Define Eyeliner Duo Nude/Brown, €18, SkinShop

2. Sosu Cosmetics

Influencer and former Love Island star Molly-Mae Hague’s soft glam look at last year’s Pride of Britain Awards featured two products from Sosu Cosmetics.

The Irish-based beauty brand was launched with a contour palette by blogger turned entrepreneur Suzanne Jackson in 2015.

Hague’s make-up artist, Hollie Flynn, shared that she used the Sosu Contour stick in shade warm, plus a lip oil to add a glossy finish on top of a nude lip liner and lipstick combo.

Try this product: Sosu Cosmetics Contour Warm, €14.95

3. By SK

Model and podcast host Vogue Williams, 37, is such a big fan of Irish make-up artist Sarah Keany’s brand, By SK, that the pair teamed up on a brush collection.

“I have had my make-up done by Sarah for years, she is an absolute pro and one of the most knowledgeable artists I have met in the industry,” Williams wrote on Instagram.

“I have been using her brushes since she first launched, they are the best of the best.”

Try the flat-ended By SK Foundation Brush to blend a flawless base.

Try this product: By SK Foundation Brush, €18

4. Ayu

TV personality Vanessa Feltz has raved about the undereye concealer from Ayu, the vegan cosmetics brand founded by make-up artist Suzie O’Neill, who hails from County Kildare.

O’Neill launched Ayu (derived from the Balinese word for beautiful) with a selection of brushes before expanding into a full range of make-up products.

“It blends in really well,” said Feltz, 61, of the concealer (which comes in five shades) in a video on Instagram.

“It makes you look a little bit more youthful and full of enthusiasm instead of kind of exhausted and miserable before you’ve even started the day.”

Try this product: Ayu Instant Under Eye Concealer, €10 (was €18)

5. BiaBelle

Irish influencer sisters Aoibhinn and Bláthnaid Murphy founded BiaBelle – which sells fake tan, make-up and false lashes – alongside mum Susan in December 2017.

Dublin-born blogger Ellie Kelly loves the brand’s instant tan, a lightweight cream that delivers a gorgeous glow (choose from medium, dark or ultra dark) with added skincare benefits thanks to ingredients such as hyaluronic acid, niacinamide and vitamins C and E.

Try this product: BiaBelle Bronze Obsession Instant Tan, €16.95