Sinitta: Jimmy Bullard and David Haye look like bullies in I’m A Celeb finale

Show winner Adam Thomas was accused of being ‘intimidating’ after a row with former footballer Bullard.
Sinitta: Jimmy Bullard and David Haye look like bullies in I’m A Celeb finale

By Carla Feric, Press Association Entertainment Reporter

Sinitta has said the explosive row that dominated the I’m A Celebrity… South Africa final made Jimmy Bullard and David Haye “look like bullies”.

Adam Thomas was crowned winner of the ITV reality show in its dramatic live final on Friday, which saw the actor accused of being “abusive, aggressive and intimidating” by co-stars Bullard and Haye.

Sinitta, 62, walked off the set along with reality star Gemma Collins as the show descended into chaos while former footballer Bullard discussed his explosive row with Thomas during the all-star series.

Reflecting on the tense finale, the singer and actress told ITV’s Good Morning Britain that she left the stage because she felt Bullard and Haye “blew” their moment to share their side of the argument.

Sinitta at the Burberry British Diversity Awards in London
Sinitta said she thinks Haye and Bullard looked like ‘bullies’ during the finale (Yui Mok/PA)

Sinitta said: “It’s like, you had a point. Yes, Jimmy didn’t deserve to be treated that way. Yes, there was banter, but it actually felt like bullying to me. So, it’s like, now what? You’ve lost, we’ve all lost why we are here now.

“Because you’re all shouting and you’re trying to get your things in, and now it does look like you’re bullies, because you’re kind of goading and you’re saying stuff.”

Bullard said Thomas “dropped c-bombs” which were not aired during the pair’s row on the reality show and accused him of acting in an “abusive, aggressive and intimidating” manner while calling for his fellow contestants to offer their opinion.

The former footballer also asked hosts Anthony McPartlin and Declan Donnelly to weigh in, and McPartlin disagreed the exchange was aggressive, saying: “No it wasn’t, I was there.”

Offering her perspective on the situation, Sinitta said: “Yes, it was over the top. Adam was angry and aggressive. They couldn’t show the whole thing.

Jimmy Bullard holds a golf club in the rough
The I’m A Celeb finale descended into chaos after former Premier League footballer Jimmy Bullard accused Adam Thomas of being ‘abusive, aggressive and intimidating’ (Chris Radburn/PA)

“I’m quite a sensitive person. If someone is shouting and swearing in an angry way, I find that disturbing because it feels like it’s going to go to a fight.

“Lots of people pepper their language with swearing. It just to illustrate things. I can handle that. I don’t do that either, though.

“But when you’re angry and you’re using what I call the really bad swear words, aggressively and angrily, to me, that feels like there’s going to be a fight.”

The singer, known for hits including So Macho, Toy Boy and GTO, also said there was “no bullying” between Thomas, Haye and Bullard in the jungle, just “a lot of boisterous testosterone”.

She added: “It was actually an incredible experience and all the drama has sort of happened afterwards. What’s gone wrong?”

Adam Thomas at a photocall for I’m A Celebrity Get Me Out Of Here! – South Africa
Adam Thomas was at the centre of the drama on Friday (Ian West/PA)

Haye has hit headlines for his feud with Thomas on the all-star show, with the actor saying the boxer “broke” him and pushed him to his limits.

Sinitta described their behaviour as “like two eight-year-olds” winding each other up, and said: “There were a few times when I was like ‘David, stop’, like I would be with my kids. ‘That’s enough guys, stop now’.”

Speaking about the live finale, which also saw Haye accuse the show of editing footage to make Thomas look like a “victim”, the singer added: “I know that David got loud Friday night, he wanted to make his point.

“He was trying to defend himself and actually, ironically, it came across as bullying because he was trying to get his words in.”

The star also told The Sun she found the live finale “very uncomfortable and disturbing” over the weekend, and said the chaos that ensued left her “visibly upset and shaken”.

More in this section

Retired IT analyst becomes seventh person to win Who Wants To Be A Millionaire? Retired IT analyst becomes seventh person to win Who Wants To Be A Millionaire?
Madness star Suggs sings at vigil for student stabbed to death on Primrose Hill Madness star Suggs sings at vigil for student stabbed to death on Primrose Hill
Sinitta ‘shaken’ by explosive I’m a Celebrity… South Africa final Sinitta ‘shaken’ by explosive I’m a Celebrity… South Africa final

Sponsored Content

Your local hearing care experts in Cork Your local hearing care experts in Cork
AF The College Green Hotel Dublin March 2026 The College Green Hotel: A refined address in the heart of Dublin
SETU and Glassworks set to accelerate innovation SETU and Glassworks set to accelerate innovation
Contact Us Cookie Policy Privacy Policy Terms and Conditions

© Examiner Echo Group Limited

Add Echolive.ie to your home screen - easy access to Cork news, views, sport and more