'Tyreland's Call' advert starring Keith Duffy gets viral, but mixed, reaction

James Cox

Rugby anthem Ireland's Call really divides opinion and an advert parodying it by Tyreland has done exactly the same.

Dublin tyre company Tyreland saw the opportunity to take advantage of the buzz around the Rugby World Cup in their latest advert.

It features former Boyzone star Keith Duffy, former Ireland international Shane Byrne and comedian Peter McGann.

The reaction has been mixed, to say the least.

Keith Duffy Tyreland pic.twitter.com/jswWFPCsJX

— Peter McGann (@peterjmcgann) July 5, 2023

"Fantastic. Glorious. Shane Byrne Keith Duffy outstanding choices. I am in awe of it," wrote one Twitter user.

Another person said: "I thought I couldn't hate Ireland's Call any more yet here we are."

It was called everything from "genius" to "horrifying".

Like it or loathe it, it got Tyreland exactly the type of exposure they wanted.

We'll let you be the judge...

“Tyreland’s Call”, is it? pic.twitter.com/ntaMhrpPTg

— Peter McGann (@peterjmcgann) October 6, 2023