Co-founder of the Rebels Unplugged group, Karen Ahern, said  Tuesday's launch follows a focus group in May, where one of the most commonly-suggested words for the initiative was 'unplugged'

Dr Stephen McCarthy, a senior lecturer in information systems at UCC, says there is a snowball effect in play when it comes to videos of shocking behaviour.

The five Foróige youth club members found they cut screen time significantly when they deleted the social media apps for a week.