The revenues of €33.12 million last year work out at an average weekly revenue of €637,015.

Served will initially launch with three of its most popular cocktail products in the Irish market – Passion Fruit Martini, Mojito and Margarita.

The cost of Heineken, Birra Moretti, Orchard Thieves, Coors, Fosters, Beamish and Murphy's will all be affected.