Cork coffee company celebrating an impressive milestone

THE Cork-based coffee connoisseurs Velo Coffee Roasters are approaching an extraordinary milestone with the sale of their one millionth bag of coffee in Aldi stores this December.

Established in 2017, Velo Coffee Roasters successfully participated in the Grow with Aldi programme in 2018, propelling their Velo Tandem to victory and onto Aldi shelves nationwide.

Since then, the company has experienced rapid growth, leading them to relocate to a purpose-designed facility on the outskirts of Cork City in 2019, now employing a dedicated team of 14.

John Curtin, the Group Buying Director at Aldi Ireland, emphasised the store’s commitment to championing Irish producers as he congratulated the Cork coffee brand on their milestone.

He continued: "Our investment with Velo this year reflects the depth of our dedication to supporting the growth of their business, as well as our commitment to aiding in the creation of new job opportunities across the country.

"We eagerly anticipate future collaborations with Velo Coffee Roasters and remain committed to fostering a thriving partnership that benefits both our customers and the growing Irish produce landscape.” 

Rob Horgan, the owner of Velo Coffee Roasters, added: “We’re delighted to have reached such an incredible milestone of selling one million bags of Velo product at ALDI - when we won the Grow with Aldi programme we could never have imagined getting to that scale so quickly.

“Aldi have been real partners to Velo in helping us to grow our business, our range of products and the creation of local jobs in Cork.” 

Velo Coffee Roasters' unwavering dedication to sourcing specialty coffee beans through their partner Covoya ensures a direct line of traceability to the farm, fostering partnerships with farmers and supporting local projects.

This commitment extends to their strong ethos of social and environmental responsibility, driving continuous innovation in packaging to minimise waste.

The Velo Tandem, recognised with multiple awards in prestigious competitions like Blas na hÉireann and Great Taste, remains a favourite among consumers.

Building on this success, Velo Coffee Roasters recently expanded their collaboration with Aldi by launching their second line, Velo Cruiser, in 2023.

Moreover, this year marked an exciting milestone as Velo Tandem was successfully launched in Aldi UK, showcasing the brand's reach and popularity beyond Irish shores.