Free webinar for Cork businesses

MENTORSWORK, an award-winning, fully government-funded mentoring programme are hosting a webinar, the E-Commerce Mastery Summit: Elevate Your Digital Sales, Expand Your Online Reach, tomorrow from 9am to 1pm.

This online event presents an insightful, no-cost, opportunity for small to medium-sized Irish business owners to gain critical insights and strategies for excelling in the dynamic digital landscape.

The highlight of the webinar will be a keynote address by Aimee Connolly, the founder and CEO of Sculpted by Aimee.

With a multimillion-euro, award-winning cosmetics brand that boasts more than 150 products stocked in more than 350 locations in Ireland and internationally, Aimee’s story is one of remarkable success and ambition.

She is currently steering her thriving business towards significant expansion, with plans to further extend its retail presence in the UK by the end of the year and launch in the US in the first quarter of 2025.

Her insights will be invaluable to attendees looking to scale their own businesses.

“A digital presence is no longer optional for businesses aiming to thrive in today’s market,” said Ms Connolly.

“I’m excited to share my journey and strategies at the MentorsWork E-Commerce Mastery Summit, and to help empower other Irish entrepreneurs to achieve their own success.”

The summit will also focus on a major development for Irish retailers: the upcoming launch of Amazon.ie in 2025.

This new online store will offer Irish businesses unprecedented access to a wider audience and greater opportunities for growth.

However, it also presents challenges and risks that must be navigated carefully.

Experts at the summit will provide comprehensive analysis and actionable tips on how Irish businesses can leverage Amazon’s new platform to maximise their sales and online reach.

In addition to the keynote by Aimee Connolly, the agenda includes multiple training sessions led by industry experts on vital topics, including the following:

Mastering digital marketing: Enhance your online presence and attract more customers with the latest strategies.

Optimising the opportunity of Amazon in Ireland: Learn how to effectively utilise Amazon’s platform to expand your market reach.

The art of selling online: Modern sales techniques including upselling, cross-selling and effective closing tactics that can directly impact revenue.

Optimising operations and customer experience: Streamline your operations and improve customer satisfaction for sustained growth.

Leveraging data Analytics to drive business success: Use data-driven insights to make informed decisions and boost your bottom line.

David Broderick, head of the Small Firms Association (SFA), underscores the importance of this event:

“This webinar is an incredible opportunity for Irish SMEs to gain critical insights and practical strategies for digital success.

“With the impending launch of Amazon.ie, it’s essential for businesses to be prepared to seize new opportunities.

“I strongly encourage all business owners to attend and equip themselves with the knowledge needed to thrive.”

For more information and to register, visit www.mentorsworklive.ie This event is in partnership with Visa.