Rita Ora: New music video was hardest and most thrilling thing I have done

Rita Ora in her new music video wearing a traditional eastern European outfit. Picture: Jasmine Loignon/PA Wire
Rita Ora has described her latest music video, in which she dons traditional eastern European dress and rides a horse, as the "hardest and most thrilling" of her career.
The pop star, who turned 30 in November, has teamed up with 20-year-old electronic music producer Imanbek for a four-track EP titled
.A short film released on Friday on YouTube, shot in Bulgaria, incorporates three of the tracks and celebrates the duo's shared heritage — Ora's parents are Albanian while Imanbek is from Kazakhstan.
The video features Ora wearing a traditional Albanian outfit designed and hand made in Kosovo by designer Valdrin Sahiti.
She said:
The
judge said "everything from the melodies and the music" on the EP was a tribute to her and Imanbek's shared heritage.She added: "Every detail of the film was meticulously planned to create something that feels so true to my cultural background. Shooting the film in Bulgaria gave me a chance to showcase the incredible architecture, epic scenery and historic landmarks — I'm so excited to be able to share the beauty of this part of the world and just pay homage to my history."

Brit Award nominee Ora added: "It was a real honour to be able to wear a handmade traditional Albanian outfit designed by the incredible Valdrin Sahiti. It's like nothing I've ever worn in a video before, but it felt important to reflect the authenticity of the film."
In November, Ora apologised after hosting her 30th birthday party at a restaurant in a breach of lockdown rules.
Among the guests were model Cara Delevingne and her sister Poppy, according to police.
Casa Cruz in Notting Hill, west London, has since had its licence suspended for six weeks following a review.
Ora recently travelled to Australia to appear as a coach on
television show.