Holly Willoughby slipped into the dress her mother wore on her 40th birthday as she marked the milestone herself live on.
The TV star wore the blue floral print piece in a tribute to her mother, Linda, who she has been unable to see due to coronavirus restrictions.
Willoughby became tearful as she was surprised by hercolleagues, including co-star Phillip Schofield, while arriving at the studio on Wednesday.
The group clapped and sang Stevie Wonder's 'Happy Birthday' before surprising her again with indoor pyrotechnics hidden behind the ITV show's sofa.
After kicking off the show, she explained why she had wanted to wear an outfit belonging to her mother.
Willoughby also shared a throwback picture of Linda wearing the dress on Instagram, prompting compliments from famous friends including Piers Morgan and Emma Bunton.
She added: "I can't be with my Mum or Dad today but wearing this in her honour makes me feel closer to them... love you Mumma!"
In a video message, presenting duo Ant and Dec revealed they had bought Willoughby a pair of cushions with their faces on, and planned to drop them off outside her home later in the day.
Presenters Bradley Walsh and Keith Lemon and the stars ofalso shared birthday messages on the show.
Her birthday celebrations also included a surprise beach party featuring a fake beach, a cocktail bar and Gok Wan as DJ.