Cork City women's teams come up with unique formula for shirt sponsorship

Cork City women's teams come up with unique formula for shirt sponsorship

Danielle Burke of Cork City and Peamount United's Eleanor Ryan Doyle tussle for possession during the FAI Women's National League game at Bishopstown. Picture: Doug Minihane

THERE is still time to avail of Cork City’s innovative offer to become shirt sponsor of the club’s women’s teams for just €350.

Tomorrow afternoon, September 30, at 4pm, City’s Facebook page will live-stream the draw for the sponsorship, with individuals and companies invited to enter to win the advertising space.

The main part of the prize is naturally that the logo of choice of the winner would feature on the senior women’s team’s home and away kits – subject of course to FAI and Cork City guidelines, with the club working with the winner to ensure a suitable format.

There will be a photo shoot and press release to announce the new partnership, ensuring media coverage for the winner, with the logo also displayed prominently on the club’s website homepage, www.corkcityfc.ie.

Other perks include regular features on the Cork City women’s team social media channels, a free streaming pass for WatchLOI.ie to watch all remaining League of Ireland games in 2020, a free digital subscription to City Edition match programme for 2020 and the logo featured in the programme.

In addition, those who enter the competition but are not lucky enough to be drawn as the winner will still receive a player sponsorship for a member of the City senior women’s team, which entitles them to receive a shirt worn by that player in a match as well as being listed in the programme next to the player and featured on the club’s website as sponsor and receiving coverage on the club’s social media channels, which have a combined following of more than 120,000.

They will also be able to have a video message/call or visit from the player, subject to social distancing. Entrants will also receive a WatchLOI streaming pass and a City Edition digital subscription.

City’s commercial and marketing manager Paul Deasy said: “We had been in negotiations with a number of businesses before the Covid-19 pandemic who were interested in sponsoring our senior women’s team. When the pandemic struck, it has understandably changed the landscape for a lot of businesses.

“This route will now give a lot of local businesses a platform of exposure for a fraction of the price that such a fantastic sponsorship opportunity would normally be. For any businesses who have generously sponsored a women’s player already, they will be automatically entered into the draw and if an individual decides to buy a ticket and wins, there is an opportunity to give the exposure to their chosen charity.”

Contact Paul Deasy on 083-0317834 or email commercial@corkcityfc.ie.

The raffle for the women’s team sponsorship had originally been scheduled for last Wednesday but was postponed for a week as a result of the unfortunate passing of John Kennedy and the club’s fundraising golf classic, due to take place on Tuesday of last week, also had to be put back.

City have confirmed that the event at Lee Valley Golf & Country Club will now take place on Thursday, October 15. Each participant and sponsor will be contacted individually in due course, while entries will remain open until the new date.

On the field, City’s next assignment is a home clash with St Patrick’s Athletic at Turner’s Cross on Saturday, October 3. The Rebel Army remain bottom of the table, a point behind the Donegal side and four off Shelbourne.

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