Cork City’s new kit deal is the right fit for the club

Cork City’s new kit deal is the right fit for the club

Jake Davidson of Waterford in action against Deshane Dalling of Cork City. The club will have a new jersey for sale before Christmas. Picture: Eóin Noonan/Sportsfile

WHILE Cork City will still be in adidas kit in the 2021 season — whether that’s in the remier or First Division — there is actually a significant change to the club’s technical equipment situation.

For the past three seasons, City have dealt directly with adidas, but a new deal with McKeever Sports for the next two campaigns will hopefully prove beneficial to the club.

McKeever, an Armagh company, already produce the Cork ladies’ football team kit and their expertise will be a big advantage for City while the partnership will allow the creation of a bespoke adidas home shirt featuring the club’s colours of green, white and red — the first time since 2013 that all three will have been present on a home shirt.

“We undertook a lengthy tendering process at the start of 2020,” says City chairman Declan Carey.

“Our deal with Adidas UK ends in November so we wanted to make sure we had the right partner to transition to and we felt McKeever Sports were the perfect fit. Our new bespoke adidas home shirt will be available to pre-order in November.

“The adidas brand itself is synonymous with a lot of famous City kits down the years and we’re delighted to be able to help continue that tradition.

“More recently, our online shop has seen a huge growth in sales, not just domestically, but internationally as well. We look forward to developing this area of the business even further over the coming years, working directly with our new partners at McKeever Sports.

“We are confident that their expertise, combined with our in-house capabilities will bring this area of the club to another level.”

Prior to Christmas, the club hope to launch the new home and away shirts while the existing red away shirt will be retained as the third option for 2021.

There will also be leisurewear and training kit ranges, available at the club shop on match nights and various retail outlets.

Padraic McKeever, the managing director of McKeever Sports, said: “We have a strong track record in providing teamwear across Ireland and beyond and welcome Cork City to the McKeever brand.

“Cork City is one of the biggest clubs in the country across all codes and our goal in securing the new deal is to bring freshness, innovation, and excellent service to the team.

“We are delighted that Cork City have recognised our endeavours and we are committed to delivering superior quality, high-performance teamwear to all eight of the Rebel Army’s squads and backroom staff.”

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