An unusual promotion that sought to loophole the new minimum unit pricing legislation on alcohol has been stopped, following a call from the HSE’s Environmental Health Service.
A post on social media by Sam’s Gala in Dunmanway went viral with the store saying if a customer purchased 24 plastic glasses for €30 they would receive a €47.34 credit note absolutely free.
At the time, a number of items in the store were priced at exactly €47.34, including a vacuum cleaner and slabs of beer and cider such as Bulmers, Budweiser and Carlsberg.
The promotion resulted in a phone call from the HSE’s Environmental Health Service which requested the store stop the offer.
Colm O'Sullivan who runs the store said he had sold around 1,920 glasses to customers and the bulk of customers, around 80 people, used their credit note to obtain slabs of alcohol.
Speaking to the Irish Examiner, Mr O’Sullivan said: