West Cork store ends loophole offer

The promotion went viral on social media, but resulted in a phone call from the HSE’s Environmental Health Service which requested the store stop the offer.
West Cork store ends loophole offer

Colm O’Sullivan, who runs Sam's Gala in Dunmanway in Co. Cork was offering customers 24 plastic glasses for €30 and in return, they would get a credit note to the value of €47.34 which shoppers could then use to buy a range of things from the shop. They included 24 packs of 500ml cans of alcohol, with a price tag of €47.34. Picture: Neil Michael

An unusual promotion that sought to loophole the new minimum unit pricing legislation on alcohol has been stopped, following a call from the HSE’s Environmental Health Service.

A post on social media by Sam’s Gala in Dunmanway went viral with the store saying if a customer purchased 24 plastic glasses for €30 they would receive a €47.34 credit note absolutely free.

At the time, a number of items in the store were priced at exactly €47.34, including a vacuum cleaner and slabs of beer and cider such as Bulmers, Budweiser and Carlsberg.

Sam's Gala, Dunmanway, had a unique deal on offer.
Sam's Gala, Dunmanway, had a unique deal on offer.

The promotion resulted in a phone call from the HSE’s Environmental Health Service which requested the store stop the offer.

Colm O'Sullivan who runs the store said he had sold around 1,920 glasses to customers and the bulk of customers, around 80 people, used their credit note to obtain slabs of alcohol.
Colm O'Sullivan who runs the store said he had sold around 1,920 glasses to customers and the bulk of customers, around 80 people, used their credit note to obtain slabs of alcohol.

Colm O'Sullivan who runs the store said he had sold around 1,920 glasses to customers and the bulk of customers, around 80 people, used their credit note to obtain slabs of alcohol.

Speaking to the Irish Examiner, Mr O’Sullivan said:“I don’t claim to be a legal expert but I did my research and I couldn’t see anywhere which said I could not do what I did. Picture: Neil Michael
Speaking to the Irish Examiner, Mr O’Sullivan said:“I don’t claim to be a legal expert but I did my research and I couldn’t see anywhere which said I could not do what I did. Picture: Neil Michael

Speaking to the Irish Examiner, Mr O’Sullivan said:

“I don’t claim to be a legal expert but I did my research and I couldn’t see anywhere which said I could not do what I did.

“However, I have been informed that regardless of what the law on minimum unit pricing says, I have, according to the HSE, not kept within the spirit of the law.

I have been asked to stop and I am doing that.”

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