Cork City Council is set to spend €40,000 this year on removing chewing gum from footpaths and paved areas around the City centre.
The council has confirmed €40,000 has been set aside to pay for the specialised removal of discarded chewing gum from the paved areas around the city.
Speaking at the launch of the 2017 Gum Litter Taskforce (GLT), Deputy Lord Mayor of Cork of Joe Kavanagh said the campaign is a great opportunity for communities.
“It unites communities in a common goal to responsibly dispose of chewing gum and continue to contribute to the positive results the campaign has seen to date.” Food related litter is the second largest category of pollution recorded here at 12.40%, with chewing gum being the largest component of this.
Now in its third year, the GLT campaign aims to change the public’s behaviour to gum disposal and encouraging correct gum disposal with a targeted awareness campaign.
Last year, the highest number of people to date (93%) agree that dropping gum is littering.
Almost six in seven people claimed they always dispose of their gum correctly, according to research from the GLT.
“While we have seen very positive results to date, we want to continue encouraging a positive behaviour change amongst the small minority who are still disposing of gum incorrectly,” Chairman of the GLT campaign Paul Kelly said.
“The latest research results highlighted a significant increase in those who say they never drop gum which points towards the success of the campaign since its inception at targeting younger people who are taking the message home with them and into households across Ireland.” At the launch of this year’s scheme, Minister for the Environment Denis Naughten said: “Litter of all kinds pollutes our environment and blights our communities."
"It also impacts on the economy, costing local councils hundreds of thousands of euro every year, to keep each county clean and free of litter, including chewing gum litter."
"County pride can often be demonstrated through sports and culture but County and community pride can equally be shown through our treatment of our local area. Respect is the key element."