FREE doughnuts were the order of the day yesterday as hundreds of people queued for hours outside Huckleberry’s doughnut shop.
There was a free six-box promotion for the first 100 people that entered their store on National Doughnut Day on Friday, but plenty more queued up for some savoury goodness to celebrate the special occasion.
Owner Jason Woodard, originally from Killarney, but who has been living in Cork for the past ten years, said the demand was “insane.”
“It’s like a Justin Bieber concert, but for doughnuts. There were around 450 people queuing outside the shop this morning.”
A total of 13 people were working in Huckleberry’s yesterday, filling people’s orders for the doughy snacks as fast as they could. The store also had a photographer and a DJ to take snaps ando to liven up the already electric atmosphere. Mr Woodward said there were girls outside waiting from 5.50am for his store to open at 9am.
“They looked wrecked,” he said.
The store had 2,000 doughnuts in stock for the day and ended up ordering an extra thousand by lunchtime.
“The stock is flying out the door.”
Jason was even invited on RedFM’s Neil Prendeville show to talk about the popularity of his tasty treats.
“The most popular doughnut we have in stock is called ‘The Bastard’.
“It is a peanut butter filled doughnut, dipped in Nutella, covered in Oreos with more peanut butter drizzled on top.”
According to Jason, ‘The Bitch’ is also popular.
Huckleberry’s was the first doughnut store to open in Cork back in November 2016.
“We started the doughnut culture in Cork,” Jason said.
Speaking about why he settled in Cork, Jason said: “The people are heroes and it is the perfect size. It has all the best things of Dublin, but smaller.”