PROMOTER Peter Aiken has speculated that Ed Sheeran's three concerts in Cork this summer could be worth tens of millions to the local economy.
Mr Aiken confirmed that people are travelling vast distances to catch the singer-songwriter kick off his tour in Cork over the May bank holiday weekend.
However, the promoter also confirmed that there are no further gigs lined up for the Páirc as of yet.
He added that live music will be a major part of Páirc Uí Chaoimh's future, but said that it may not host gigs every year.
"There's venues in Dublin which might not host gigs every year. The RDS has a few this year but they haven't had outdoor music in years.
"There will be a lot of concerts in Páirc Uí Chaoimh over the next ten years but it's once in a lifetime that you get an act like Ed Sheeran who is capable of selling out three nights in a stadium," he said.
"I can't think of any other artist who could do this. Nobody before him has emerged like this and nobody else will come after. People are coming from everywhere; I think people really underestimated just how big a deal he is."
Mr Aiken said the whole city should feel the boost.
"We had 20,000 people in Thomond Park for Elton John before and they estimated it was worth €10 million to the economy so you can only imagine what these concerts are worth," he said.
"What is clear is that it will make a huge difference to Cork. It will create a huge buzz. Cities just need more of these events to create that atmosphere. Even for people who aren't attending, they feel the difference too."
The promoter was in Cork to announce four new additions to this summer's Live at the Marquee programme.
Electronic music pioneers Kratfwerk and soul sensations Chic feat Nile Rodgers are the headline names, with singer-songwriters Jack Johnson and Gavin James also added to the bill.
The foursome brings the total number of gigs to 20 for next summer's event with just one more announcement expected. It is understood that will take the form of a second Kodaline show after the band reported very strong sales for the first show, which went on sale yesterday morning.
Gavin James will make his return to the marquee on June 16, continuing his meteoric rise over the last two years which has included chart-topping singles and sold-out tours on four continents.
He will be followed by Chic feat Nile Rodgers on June 17. Considered one of the best live bands in the world, Chic have been a big hit on their previous appearances in Cork and will no doubt do the same again this time.
Jack Johnson will take to the stage on July 2. His Cork appearance will be his only Irish show of 2018 and is his first gig in Ireland in 12 years.
Finally, Kraftwerk will bring their stunning 3-D show to the Marquee on July 11 in another exclusive show.
Tickets for Kraftwerk and Jack Johnson will go on sale on Thursday, February 8, with Gavin James and Chic set to follow on Friday, February 9.