ADVERTS highlighting Cork are running in metro stations of Paris right now as part of a new Tourism Ireland campaign in conjunction with Aer Lingus and Cork Airport to grow French tourist numbers to the South of Ireland this year.
The ads are running on around 137 screens in the metro stations across the French capital and will be seen by more than 10 million people. The campaign also includes online advertising on popular websites – highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “We are delighted to partner with Aer Lingus and Cork Airport, to highlight good value fares and ease of access from Paris to Cork and to help grow tourist numbers from France this year. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.
“France is one of the top four markets for tourism to the island of Ireland and 2017 was the fifth record-breaking year in a row for French visitors to Ireland. We are rolling out an extensive programme of promotional activity once again in 2018, to build on the success of the past few years and continue to grow French visitor numbers.”
Tourism Ireland in France is undertaking a targeted programme of promotions once again throughout 2018. The organisation continues to leverage its strength in digital and social media, with around 204,000 French Facebook fans (4.1 million worldwide) and 36,000 followers on Twitter.
Tourism Ireland is also ramping up its publicity programme in France, placing increased focus on digital channels and working more closely with online media, including bloggers.
Top French tour operators and travel agents, as well as business tourism buyers, will be targeted through sales blitzes, workshops, familiarisation visits to Ireland and a major presence at IFTM (International French Travel Market) in Paris.