A recently-launched brochure dedicated to the Shandon area has been praised as "perfect example" of how tourism in the city can be promoted by focusing on specialist audiences.
The new brochure, produced by Cork City Council, includes local artwork and gives information to enhance a visitor’s trip around the historic quarter.
“They used some of the work of Cork artist Jill Cotter, who is known for her pen and ink ‘doodles’ of Cork landmarks, to illustrate the pamphlet.
“Her work is really, really good so my quest is we engage more Jill Cotters to do work like that, to do heritage trails,” Mr McCarthy told the Evening Echo.
He praised the tourism efforts by the council but feels more can be done and said brochures aimed at tourists with different interests - be they historic, cultural or architectural - would drive interest in different parts of the city.
“The council have a standard tourism brochure they have translated into different languages, which is fantastic,” he said. “But I have been calling for different trails - maybe one on the city’s bridges would make an interesting one, things like that.
“We’ve got a very rich set of church architecture. The brochure wasn’t overly celebrated by the City Council but a lot of work had gone into it and I want to mark it.”