Cork Pink Week organiser Miriam Healy said they have been overwhelmed by the level of support they have received, and reserved particular praise for the many local businesses who are taking part.
“You really can’t beat the self-employed and the small businesses around Cork,” she said. “We have been hearing from so many places, beauticians whose staff are dressing in pink for the week, schools who are having events, it is absolutely brilliant.”
Money raised throughout the week will go toward diagnostic equipment for the Breast Cancer Unit in Cork University Hospital.
“This is Cork money being used to support a Cork hospital and its patients,” Ms Healy said. She and the other organisers, women who have been directly affected by breast cancer, said they took the advice of consultants in the hospital about the best use of funds raised.
“When you get a diagnosis, your consultant becomes the most important person in your life,” Ms Healy said. “When we spoke to the doctors they said early diagnosis is so important, so the money will be put toward equipment to help them diagnose their patients and provide the best and earliest treatment possible.”
UCC and Reardens are also supporting the initiative, with UCC Pink Day taking place on Thursday. A Marie Keating nurse will be on campus giving breast awareness talk and students can buy pink wristbands which will give them free access to Havana Browns on Thursday night. Staff at Reardens will be wearing pink throughout Thursday and collecting for the charity.
Buildings around the city and county, including City Hall, No 1 Albert Quay and the Celtic Ross hotel in Rosscarbery are being lit up in pink to show support to the initiative.
With a 25 per cent increase in the number of breast cancer cases over ten years, the Irish Cancer Society is urging women to be aware of the signs and symptoms of the disease.
Over 3,100 women in Ireland are diagnosed with breast cancer annually, up from 2,495 in 2007. Despite growing incidence of breast cancer, over 86 per cent of women now survive their breast cancer diagnosis for five years.
“It is important that every woman is breast aware,” Joan Kelly, Cancer Support Manager, Irish Cancer Society said. “This means knowing what is normal for you so that if any unusual change occurs, you will recognise it. The sooner you notice a change the better, because if cancer is found early, treatment is more likely to be successful. Get into the habit of looking at and feeling your breasts regularly, a good time to do this is in the shower or bath. If you notice something abnormal for you talk to your doctor without delay.” There are also a number of ways to reduce your risk of breast cancer, including being a healthy weight, being active for 30 minutes a day at least five days a week, not drinking more alcohol than the recommended daily amount, breastfeeding your baby, not smoking and by attending Breastcheck when called.