THE Mercy Hospital Foundation is asking men from all across Cork to ditch their razors and grow a beard to support diagnosis and treatment of bowel cancer this December.
Decembeard was officially launched by Cork City FC players Ronan Coughlan and Dáire O’Connor in Tom Winters traditional barbershop on North Main Street, where the Rebel Army heroes pledged their support to the campaign.
Bowel Cancer is the second most common cancer in men, with one in ten men likely to be diagnosed with the disease by age 85.
With bowel cancer projected to increase by over 120% by 2040, and almost 2,500 new cases diagnosed each year, the Mercy Foundation say that now is the time to raise funds and awareness. In 90% of cases, if diagnosed early, bowel cancer can be successfully treated.
Speaking about the campaign Michéál Sheridan, CEO at the Mercy Hospital Foundation said: "Our aim with Decembeard is to create a positive space for men to discuss these topics and share their experiences knowing that they will receive understanding and support.
“No man should die unnecessarily from cancer, and hopefully the Decembeard campaign will give men the confidence and encouragement to visit their GP when they notice that something is not right,” he added.
“We need to talk about men's health with our family and friends and openly within our communities. I am asking men of all ages to ditch the razor this Decembeard and join the campaign to beat Bowel Cancer."
Cork City FC striker, Ronan Coughlan said Cork City players are delighted to support this very important campaign to tackle Bowel Cancer.
“We hope men for all over the city and county will join us on the pitch and help to score a victory in the fight against this illness.
“The funds raised will help save lives and improve outcomes for all those affected by Bowel Cancer,” he added.
“This will be a real team effort and if you can't grow a beard please do everything else you can to support this amazing initiative."