Hidden gems along the Wild Atlantic Way, including in county Cork, have been viewed 13.8 million times in an international advertising campaign.
The ‘Call of the Wild’ campaign was a joint initiative between the Department of Transport, Tourism and Sport, Tourism Ireland and Fáilte Ireland.
It kicked off in October and came to an end in December and showcased the beauty of Cork and the Wild Atlantic Way to potential visitors in the US, Britain, Germany, France, Australia, the Nordic countries, India and New Zealand.
A sporting personality from each county helped launch the campaign, serving as ‘Call of the Wild’ ambassadors. These included Kinsale and Cork footballer Orla Finn.
The response from people along the Wild Atlantic Way was significant, with more than 4,000 uploads of stunning scenery, regional delicacies and local delights captured on camera and then shared via social media using the hashtag #MyWildAtlanticWay. From these, the top submissions from each county featured in a suite of six videos that were launched internationally.
Minister of State for Tourism and Sport, Brendan Griffin said this campaign was special because it’s the local people along the Wild Atlantic Way who were asked to help create the campaign’s content.
"The overall success of the campaign proves that sharing hidden gems, which have a personal meaning to the local community, resonates with a global audience and allows them to connect with the content and receive their own personal invitation to visit the Wild Atlantic Way.”
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We are really pleased with the results of the ‘Call of the Wild’ campaign – with close to 14 million views of the videos by potential visitors around the world. Tourism Ireland was delighted to highlight some of the fantastic hidden gems of Cork and the Wild Atlantic Way in our top overseas markets, to encourage people everywhere to come and experience the Wild Atlantic Way for themselves in 2019.”
Niall Tracey, Director of Marketing with Fáilte Ireland, said: “It is our hope that these people will be encouraged to come and visit sometime in the future and check for themselves what the Wild Atlantic Way has to offer.”