Cork’s Poppulo lands €30m investment boost

Cork’s Poppulo lands €30m investment boost
Poppulo CEO Andrew O'Shaughnessy.

CORK communications company Poppulo has secured a €30m investment from a US-based equity investment group.

Poppulo currently employs 163 people at its base at Cork Airport Business Park and a further 37 in Boston.

The company supplies internal communications products to global corporations and counts Unilever, Bank of America, Nestlé, Johnson Controls, Rolls-Royce and Boston Scientific among its 800 clients.

It will now benefit from the investment by Susquehanna Growth Equity (SGE) which will go toward funding research and the Poppulo’s planned expansion across Europe the Middle East, Asia, and North America.

Poppulo founder and CEO Andrew O’Shaughnessy said the investment is key to the company’s plans.

“In 2012 I clearly saw this was where we needed to be as a company, so I bet our future on a sector that was in early-stage development.

“We were acutely aware that people need to feel a sense of purpose in their workplace, of being involved and being valued, and having their views heard and acted on. Which puts communications at the heart of everything a company needs to do if it is to be successful,” he added.

Poppulo recently launched a mobile app which combines their email software and analytics.

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