TOURISM Ireland has postponed a campaign aimed at attracting potential tourists from France to Cork.
The agency, which is responsible for marketing Ireland overseas as a holiday destination, took the decision amid the coronavirus outbreak.
Operators here are closely monitoring the current outbreak and its potential impact on their activities.
France is one of the key markets which Tourism Ireland targets and the agency had planned to undertake a campaign with Aer Lingus to highlight the attractive costs of flying from Paris to Cork and to Shannon this month.
While it was initially envisaged that this campaign would get underway next week, a spokesperson for the agency confirmed that this campaign has now been postponed.
“The co-operative campaign with Aer Lingus in France, to promote attractive fares on flights from Paris to Cork and Shannon Airports, was due to go live on March 9 and run until April 21. The postponed campaign will run for the same length of time, but with a delayed start date,” the spokesperson said.
In its latest outlook report, Tourism Ireland said it is closely monitoring the outbreak of Covid-19 and its potential impact on travel to Ireland. It said the industry is facing into 2020 with cautious optimism, “recognising the real challenges ahead”.