The entire proceeds of the items will go towards 'Comfort 4 Covid', a fundraising initiative which donates digital tablets to Irish hospitals and nursing homes affected by Covid-19 to help keep patients connected with their loved ones.
The apparel range features the slogan 'Thanks A Million' in appreciation of frontline staff and their trojan effort in the fight against Covid-19.
"We Irish love saying 'Thanks A Million', it feels very much embedded in our cultural lexicon!
"So here is our brand spanking new charitee if you would like to express your own Thanks A Million," Hairy Baby stated.
"To all the frontline staff working so hard in such difficult circumstances on our behalf and to keep us safe and well, to your friends for keeping your spirits up, to your family for staying away and staying at home, to your neighbour for dropping off that message for you, for every small act of kindness that has felt so huge.
"To yourself for washing your hands. We wanted to make something with a sense of gratitude and hope and to forward that on.
"And of course to raise much-needed funds for a fantastic charity who are also doing their best to do the same," they continued.
Announcing the apparel range on social media Amy lauded the great work Comfort 4 Covid are doing.
"A digital tablet is an essential method of communication in these times when people can’t be together, for both the critically ill and the elderly so they can connect with their families, see their faces, share support and that much-needed connection to feel less isolated and alone."
She also shared a photograph of her husband and former Irish rugby player Brian O'Driscoll modelling one of the t-shirts.
"I put an ad in the window saying part-time model required and this fella landed the gig/got roped in," she joked.
The Thanks A Million range is available to shop now on the Hairy Baby website: https://www.hairybaby.com/t-shirts/thanks-a-million-charitee