Webinars aim to help Irish firms grow their exports

Webinars aim to help Irish firms grow their exports

Minister of State Robert Troy, TD: SMEs are the backbone of the Irish economy.

ENTERPRISE Ireland is hosting a series of webinars aimed at helping Irish businesses to grow through export.

The Export Compass Webinar Series take place between January 28 and March 25.

The webinars are open to all Micro and SME businesses that are taking their first steps on their export journey.

The series will feature five webinars, each of which will guide businesses in developing their export strategy and plans.

This includes helping companies to understand overseas business cultures, and how to build digital capabilities for selling and developing customer, distributor and/or partner relationships.

The webinars will feature interviews with companies that have already successfully exported. Attendees will also hear from market experts from Enterprise Ireland’s overseas offices.

All Enterprise Ireland and Local Enterprise Office clients are welcome to attend the webinars, registration is also open to any company across sectors, particularly those new to navigating the process of becoming an exporter.

Commenting on the launch of the webinar series, Minister of State with responsibility for Trade Promotion, Digital and Company Regulation, Robert Troy TD said: “Maximising our ability to promote and export Irish goods and services successfully is key to future-proofing the Irish economy for stable and sustainable growth in the future. I welcome Enterprise Ireland’s Export Compass Webinar Series, which particularly targets companies that are developing their export journey.

“SMEs are the backbone of the Irish economy. For both myself, as Minister for Trade Promotion, and the wider Government, this sector is a priority as we work to support business growth and job creation in every region across Ireland. I hope that participating companies will find the webinars of significant value. During these challenging times, I would also urge SMEs in particular to ensure that they are availing of forums like this and other advisory services that are available through Government agencies, such as Enterprise Ireland and the Local Enterprise Offices.”

Mark Christal, Manager Regions and Entrepreneurship at Enterprise Ireland, said: “The Export Compass Webinar Series is open to all start-ups and pre-exporting companies across industries.”

Topics covered during each of the five webinars are as follows:

January 28: What is the basis of your export plan? Where in the world might you export to?

February 11: Who is your ideal customer? Culture and doing business in other countries.

February 25: How to prepare for export. Sales and marketing to win export customers in a digital world.

March 11: How to finance your export plan. Finance management through funding and pricing.

March 25: Bringing it all together, followed by a Q&A session.

Businesses can find more info and register at: https://www.enterprise-ireland.com/en/export-assistance/exporter-development/

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