MORE than 400 small and medium-sized businesses (SMBs) gathered at the O’Callaghan warehouse on Custom House Quay for the city's first Facebook’s Boost Your Business event.
The event, in association with Cork Chamber, aimed to provide businesses with greater insight into the potential of the digital economy.
Through workshop sessions and one-to-one mentoring, businesses benefitted from practical training on brand building in a mobile world, driving sales both online and in-store with Facebook and Instagram and best practice tips from fellow business owners.
Figures supported by European Commission research have shown that businesses who actively engage with consumers on the internet have experienced sales growth rates that are up to 22 percentage points higher over three years than those companies in countries with low or no internet presence.
More than 2 million of Ireland’s 2.6 million Facebook users are connected to at least one Irish SMB and more than 55 million people from around the world are connected to a business in Ireland.
With 84% of Irish users connected to a local business it shows the incredible appetite of people to support their local economy and community.
Minister of State for European Affairs, EU Digital Single Market and Data Protection, Dara Murphy TD spoke of "businesses extending their reach and boosting their sales potential in a very cost-effective and targeted way through the use of social media and digital marketing tools.’’
‘’With new EU Data Protection rules coming into force in May 2018 opportunity exists for those who embrace the shift in how business value and handle personal data.’’ Niamh Sweeney, Head of Public Policy, Facebook Ireland said: ‘Small businesses are the backbone of the Irish economy and Facebook is proud to be in Cork today with so many of them who are using our platform to boost their online presence.