Tourism companies in bid to attract the British travel trade

Tourism companies in bid to attract the British travel trade

Amy Riddell, Tourism Ireland, and Paul O’Connell, The Kingsley hotel, Cork, at the British Tourism and Travel Show in Birmingham.

FOURTEEN Irish tourism companies, including the The Kingsley hotel, joined Tourism Ireland at the British Tourism and Travel Show, at the NEC in Birmingham.

The British Tourism and Travel Show is an annual event for the travel trade in Britain — attracting nearly 3,000 coach tour operators and group travel organisers.

The two-day event provided a valuable opportunity for the participating companies from Ireland to meet, and do business with, key players in the British travel trade — encouraging them to introduce Ireland into their programmes for 2017 and beyond, or to extend the programmes in which Ireland already features.

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Great Britain is the largest market for tourism to Ireland and we were pleased to see visitor numbers increase by 11% in 2016, an extra 377,200 British visitors compared with 2015. Our presence at this year’s British Tourism and Travel Show was just one element of Tourism Ireland’s programme of activity with the travel trade.

“Our aim is to enthuse the British travel trade, including online and traditional travel agents and tour operators, so they feature more Cork and Ireland holidays in their programmes for 2017.”

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