It’s all part of Tourism Ireland’s latest promotion in Italy, to highlight the island of Ireland for holidays and short breaks in 2017. The campaign is being rolled out in partnership with Logitravel, one of Italy’s leading online travel agents.
Trams in Milan ‘wrapped’ in Ireland ads over the coming month, reaching an estimated 5.2 million commuters.
Online ads on popular websites during May and June (and again in September).
A video campaign on YouTube and Facebook, which will go live in June, as well as ads on Facebook – reaching millions of potential holidaymakers.
Ireland ads on the website of Logitravel, driving prospective visitors to a special Ireland microsite; and e-mail marketing to the Logitravel database of 1.5 million travellers.