CAFÉ Velo in Cork is one of 11 food and drink producers from around the country to secure a space on SuperValu shelves this month, through the Food Academy Programme.
Velo Coffee owner Rob Horgan, supported by Local Enterprise Office, Cork City, began the Food Academy Start Programme in 2017.
This is a training programme run by the Local Enterprise Offices with the support of Bord Bia and SuperValu and it prepares and enables small food producers to become suppliers to SuperValu.
Velo Coffee can now be found in key SuperValu stores from this month as part of a trial, marking a milestone for the start-up food business which makes hand roasted coffee.
Run over a series of workshops, the Food Academy programme is now in its fifth year and nurtures new start-ups in the food and drink sector. It focuses on areas such as business planning, food safety, responding to market trends and driving sales.
Cork brand Velo Coffee will be joining more established Irish brands which have successfully completed the Food Academy Programme in recent years, such as The Happy Pear, Dr Coy’s, and Fresh from the Pier and previous Cork city participants such as Smoke House Sauces and Oh Naturelle.
“Participating in the SuperValu Food Academy Program was the best decision we made when looking at a new branded food offering.
“The course accelerates the focus on your entire production process and Seeing Velo Coffee on the shelves in SuperValu last week made the dream a reality,” commented Rob Horgan.
Congratulating Rob, Adrienne Rogers, Head of Enterprise with Local Enterprise Office, Cork City said: “By supporting food and drink start-ups through specialist training and one-to-one mentoring, we’re helping even more local companies make important business breakthroughs. The Food Academy Programme, which is delivered by the Local Enterprise Office, Bord Bia and SuperValu, helps local companies think and act more strategically about their food and drink business, ultimately increasing their chances of success and creating more jobs here locally.”